Radio is Broken and No One Is Fixing It

By now, you must think that I am somewhat jaded toward the profession I am in and yes, to a point I guess I am. What frustrates me is the fact that being IN RADIO used to be so damned fun! Crazy contests, even crazier listeners, the stories, and above all else the people behind the microphone made being in radio this amazing little society within society itself. Here you is where you lived, breathed, and worked just for those few precious hours a day when it was your turn to go out and entertain.

It is sad, but life behind the walls of your favorite radio station isn't what it used to be. In fact, it's a mess and we are to blame for it. When was the last time you actually heard someone say their goal was to work in radio? Oh, it still happens, but not nearly as much as it used to. Once upon a time you would have people from all walks of life wanting to be a DJ. Program Directors desks were covered with T&R's (tapes and resumes for those who are from the strictly digital age) and finding a part timer was like looking for some sand on a beach! Now, it's a literal ghost town. We are suffering from *GASP* being "un-cool!"

Lack of good talent is another severe problem yet we do nothing about it. When it's time to tighten those budgets, the first places stripped of live humans are part timers and the Overnight position. This does a real disservice to us. We need those part time hours not only to give the full time staff a break, but it's also to train the new generation of radio people. Can they walk the walk? Can they talk into a microphone? Are they teachable? No part time staff is essentially cutting your nose of to spite your face. Sames goes for the Overnight positions. So many of our great radio legends got "found" while doing their thing in the wee hours of the night / morning. That was the starting ground for a full time career. Now, it's cheaper to have it voice tracked by one of the other full time staff members. Ironically, said full timer won't put in as much work to their voice tracked shift because it is not their "regular show" and is nothing more to most than a pain in the ass requirement of their job.

One other important topic to note is that the majority of General Managers these days come from the Sales side. Therefore, they favor sales over the programming side and it leaves a HUGE rift in the company. Trust me, I love what the sales department does. If they didn't get out and hustle the product, none of us would be in this business. But, you've got to have a product that is not just sell-able, but one that is STELLAR to beat down the mobile phones, and MP3 players of the world. Don't piss on my foot and tell me it's raining. Programming is just as important as sales and the sooner the message of equality is carried out, the better off everyone will be.

Lastly, every damned consultant needs to be fired. They are "of the devil" and with the money paid to them, you could easily afford some part timers! Consultants have never lived where you are, yet, they will tell you during their 2 to 3 day visit to your market that they know in their divine wisdom that what worked for them in New York City will be the next rage in Biloxi, Mississippi.

That is the biggest load of bullshit ever.

Even if you should find a fantastic consultant ask yourself this...whose phone call is more important to them, yours or the guy in San Francisco? I believe every radio station has a consultant already and they are called Program Directors. Let them direct, coach, and lead the radio station. If they do well, keep them. If they don't, fire them. But above all, give them a chance to prove they were a good hire for the job.

With just these few tweaks, you will have made a massive difference in taking radio back to where it should be!

You're Fired, So What?

Let me tell you a very poorly kept secret in the radio industry - if you are in it long enough, you are going to get fired. While being fired in other professions is a black mark on your record, it really means nothing in the broadcast industry. There are those who will not admit this, but the "clash of egos and ideologies" runs deep. It's not uncommon to get a new Program Director or Operations Manager and within a matter of a few weeks, long time staff are being escorted out of the HR office with box in hand and 30 minutes to clean out their desks and get outta' dodge. It's a fact of life, and it sucks. But it's our fault this once beloved industry has gone to hell. We have allowed it to happen, but that's a subject for a different posting.

Recently, one of my co-workers got it in her head that she was headed for the chopping block. It's not hard to get paranoid in our building, with all the closed door meetings, out of office lunches, and people being seen in places that they normally don't belong, a person can get a complex pretty fast. It's how you handle the game that counts, and believe me, it IS a game! If you let all of the office politics wash over you like river water over a well smoothed rock, then more than likely, you'll be ok. Hunker down, do your work, keep your mouth shut, avoid the bosses office, and go home as fast as possible. That is the way to survive.

Drawing attention to yourself, and your growing paranoia over termination is NOT the way to deal with the situation.

Higher ups enjoy a little "cloak and dagger" every now and then. They like to see who can walk the walk, and who breaks like glass under the stress. Sometimes, they can weed out the weak links like that and not have to worry about a severance package or letting someone out of a non-compete. It's in their best interest to test the waters now and then and see what shakes out. My best advice...if you're gonna' get canned, let them do it to it to you so you can grab unemployment, COBRA for your insurance, and a severance package.

I'd love to write more, but seeing as it's Labor Day, I'm going to go call said co-worker and see how bad her condition is.